The millennials market is large, lucrative, and a little elusive. They don't buy, browse or value products like previous generations, yet brands still try to court them with the same old marketing mixes. New behaviors require new strategies that make it easy for millennials to share brand awareness in the most personal aspect of their lives. How? Through mobile messaging, the tool every big brand should be adding to its arsenal.
In this webinar, Swyft Media's Evan Wray will explain the advantages and opportunities that mobile messaging apps can offer brands and the key things you should know about planning these campaigns. He’ll share examples from successful campaigns with Jose Cuervo and the Vatican, and talk about the metrics that are most meaningful for measuring success with millennials.