Digital publishing is competitive, and with alternative pubs a mere click away, the pressure on teams to publish frequently, satisfy readers’ appetites, and meet advertisers’ expectations is immense.
Watch as Hearst Digital’s Creative Director Theresa Mershon shows you how agile publishing and the process, skill and workflow changes that her team made this year allowed them to go from launching one website every few months to publishing a new title in as little as three days, helped double their traffic, and improved engagement.