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Brand Identity eBook
Our new research report, Aligning the Enterprise with Brand Identity: How strategy, measurement, typography, and design contribute to a new era in brand decision making, produced alongside Worldwide Business Research, examines how marketing and creative leaders are building consistent, meaningful brand experiences for their customers.

The report explains how various elements contribute to a modern brand identity.

In this report, you'll learn:

  • What are the most important contributors to brand design success
  • How brands balance consistency across channels and regions
  • How to align messaging, typography, and visual content for brand success