How fonts can help
brands sound like a local

The world isn’t literally getting smaller, but you’d be forgiven for feeling that way. Customers around the world expect a consistent, on-brand experience on any device and in any country or language, and brands must face the challenge of delivering on that expectation.

Our latest eBook, Fluency Through Fonts, shows how a smart font strategy can help break down language barriers and lead to a smoother, more effective workflow for brands with a global audience.

Read the eBook to learn:

  • Why fonts are crucial to strong customer loyalty and brand perception around the world
  • How mobile has changed the way brands need to think about their global customers
  • What problems can arise when your font library isn’t developed in a strategic way
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